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Marketing Email Guide

Interested in sending mass emails? Here is a guide for a plain-text email as well as a branded templates

This guide covers how to send marketing emails using AutoRaptor. Each dealership receives 5,000 free monthly emails, with options to increase the limit if needed. Admins can create branded email templates, which can be customized, previewed, and published for easy access by managers and sales reps. The guide also explains how to filter customer lists, choose or create email templates, and track the campaign's performance and customer responses.

How Many Marketing Emails Can I Send?

  • Each dealership has a monthly allowance of 5,000 free marketing emails.

  • To monitor how many emails you have left, check your Estimated Remaining Credit— this will tell you how many more campaigns you can send. When credits reach 0, no further campaigns can be sent.

For more information about increasing your credit limit, contact us at support@autoraptor.com.

Step 1: Set Up a Branded Template

  1. Create and Publish a Template
    Only Admins can create branded templates, which are accessible in 'Settings'. Managers and Sales Reps can still compose messages or use any branded template created by an Admin (see Step 4).

    • You’ll find a button labeled "Add Marketing Template," where you can create your email with the new editor tool.

    • Tip: Use a clear label like (marketing) "template name" for easy identification.

  2. Use Sample Templates
    We’ve included sample templates that you can personalize for your dealership. Templates marked for marketing have a distinctive icon color for easy identification. You can also:

    • Drag and drop photos

    • Add text and videos

    • Include social media buttons, and more.

       

  3. Preview and Test
    Preview your template and send yourself a test email to ensure it looks perfect. When it’s finalized, slide the toggle to Published so that only complete templates are available to your users.

  4. Clone Templates
    If you want to create a similar email based on an existing template, simply select Clone next to your original template to create a copy and make any necessary adjustments.

Step 2: Filter Your List

  • Go to the Up Sheets tab to gather a targeted list of customers. Apply any filters needed to narrow your audience, like filtering by vehicle interest.

    Note: If any customers are missing from your list after clicking on the Marketing tab, they may be excluded due to reasons like:

    • Opting out

    • Email bounce (invalid email)

    • Missing email address in the Up Sheet

Step 3: Compose Your Email

  • Click Marketing Emails to see the number of available emails, which will adjust based on your filters.

Step 4: Select a Template or Compose Your Message

  1. Use an Existing Template

    • In the dropdown, select a template labeled (marketing), which indicates it’s been published by an Admin and is ready to send. Published templates cannot be edited.

    • Non-marketing templates are also available in the dropdown menu.

       

  2. Create a Custom Message

    • Use the email editor to compose a custom message if needed.

    • A signature will be automatically added when sent from the user assigned to the Up Sheet.

Reminder: Always proofread before sending!

Sending and Tracking Your Campaign

  1. Send
    When ready, click Send and confirm to launch your campaign.

  2. Confirm Delivery
    Check the Up Sheet for a note in the activity log indicating that the email has been sent. Please allow a few minutes for the update to appear.

  3. Responded Messages
    You’ll receive a notification if a customer replies, and the message will be logged in the Up Sheet.

  4. Review Performance
    Access your Email Performance Reportfor stats on how your campaign performed.