Target Marketing Best Practices

#1 Use Filters to Target Your Audiences

Send relevant messages to the right audiences by applying filters before sending campaigns. Avoid sending messages to all contacts indiscriminately, as this can lead to your dealership being flagged or potentially suspended. Well-targeted communications increase engagement and help maintain compliance.

#2 Focus on Recent Leads

For the best results, target leads who have given consent within the last 18 months. Communicating with recent leads improves response rates and keeps your outreach efforts focused on engaged contacts.

#3 Personalize with Data Tags

Make your messages more engaging by adding a personal touch using data tags. Data tags automatically pull information (like a recipient's name or vehicle interest) into your email and text campaigns, creating a customized experience. You can find available data tags here.

#4 Plan and Design Marketing Templates

Prepare marketing email or text templates in advance for key promotions and events. Include your dealership’s logo, high-quality images, and even videos to make your messages stand out. Well-designed templates are ideal for large campaigns and major events, leaving a memorable impression on your audience.

#5 Use Appropriate Messaging to Avoid SPAM Filters

Certain content may be flagged by wireless carriers, so it’s important to keep your messages professional and compliant. Avoid the following types of content:

• Hate speech, harassment, or any exploitative or abusive language.

• Fraudulent or misleading information.

• Malicious content, such as links to malware or viruses.

For a detailed look at restricted content, see the full policy on forbidden messaging.

#6 Respond Quickly to Replies

When customers or prospects respond to your campaigns, reply promptly to keep the conversation going. Use the "Needs Reply" tab in AutoRaptor to stay organized and ensure no message goes unanswered. Quick responses show attentiveness and encourage engagement.