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Targeted Text Messaging

Send out automated targeted text messages.

Use this interactive video for best practices to send targeted SMS messges.

Objective

This SOP outlines the steps to effectively target, text, or market email a group of customers while adhering to messaging limitations. 

Key Steps:

Step 1: Understand Messaging Limitations

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  • You can send a maximum of 2,000 text messages to T-Mobile customers per day.

  • There is no way to identify which customers are T-Mobile.


Step 2: Create Targeted Lists Using Filters

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  • Use filters to create smaller, targeted lists.
  • Consider filtering by:
    • Source
    • Sales representative
    • Vehicle type

  • Avoid sending messages to large groups (e.g., 52,000 customers).

Step 3:  Be Intentional with Your Target Audience

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  • Define your target audience clearly.
  • Examples include:
    • Active customers interested in a specific vehicle (e.g., Honda).
    • Customers who inquired during a specific time frame.

Step 4:  Save Your Filtered List

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  • After filtering, save your list in Autoraptor.
  • Label your list appropriately (e.g., 'Honda Active Leads').
  • This allows for easy access in the future and keeps track of contacted customers.

Step 5: Compose Your Message

  • Click on the saved list to access the compose message area.
  • You can:
    • Use a pre-written template.
    • Write a custom message.

Step 6:  Monitor Your Daily Message Limit

  • Ensure your list is small to avoid exceeding the 2,000 messages per day limit.
  • Exceeding this limit will halt all texting capabilities for the day.

Step 7:  Email Marketing Considerations

  • Email marketing has fewer limitations compared to texting.
  • Use filters and save lists as you would for texting.
  • Depending on your AutoRaptor package, you may have up to 5,000 email credits per month.

Step 8:  Request Additional Email Credits if Needed

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  • If you require more than 5,000 email credits, contact support to purchase additional credits.

Cautionary Notes

  • Always ensure compliance with messaging limits to avoid service interruptions.
  • Be mindful of customer preferences and privacy when sending messages.

Tips for Efficiency

  • Regularly update and maintain your saved lists for quick access.
  • Use templates for common messages to save time.
  • Schedule your messaging to avoid last-minute rushes.