Working Successfully With AISA: What to Expect From Your AI Sales Assistant

AISA is a powerful AI Sales Assistant designed to help your dealership respond to customers quickly. Like any great tool, it works best when you understand what it does well, how it works, and where human involvement still matters. This article is meant to set clear, realistic expectations so you can build a strong working partnership with AISA— to help you get the most out of it.

Think of AISA as a very smart tool—not a human

AISA is not a human salesperson, and it doesn’t have unlimited knowledge or intuition.
Instead:

AISA is built on data, reference points, and instructions.
It identifies patterns, adapts to scenarios, and makes decisions based on the information available.
Like any AI, it can make mistakes, especially when information is missing or conflicting.

This doesn’t make AISA unreliable—it makes it realistic. Understanding this distinction is key to using AI successfully.

Where AISA gets its information

AISA gathers and uses information from:

The upsheet (customer details, vehicle info, notes, comments from e-leads, status)
The instructions and prompts it has been given
The questions and messages coming directly from customers

Its primary goal is to:

Respond to customers quickly and professionally
Use available information to answer questions
Schedule appointments and move customers forward in the sales process

Why issues can happen

Many reported “issues” are not system failures, but situations where AISA is working with imperfect inputs.

Common examples include:

1. Conflicting information
If there is conflicting information (on up sheets or in prompts), AISA may become unsure and respond in caution which may not always be appropriate.

2. Missing information
If key details are not present, AISA may:

Provide a generic response
Make an incorrect assumption
Attempt to fill in gaps based on patterns

3. Unpredictable customer questions
We cannot control how customers phrase questions or what they ask. Customers may request information that:

Has not been provided yet
Changes frequently
Requires human judgment or approval

In these cases, AISA does its best with what it has—but it won’t always be perfect.

Why expectations matter

AISA is an incredible efficiency tool, not a replacement for human oversight. When expectations are realistic:

AISA saves time and handles routine communication
Sales teams stay focused on high-value conversations
Mistakes are caught early and corrected quickly

When expectations are unrealistic (expecting perfect answers in every scenario), frustration increases unnecessarily.

Your role in a successful AI partnership

AISA performs best when sales teams actively support it. Best practices include:

Review active upsheets daily to ensure information is accurate and up to date
Remove conflicting information
Monitor AISA conversations and step in when needed

Think of AISA as a teammate who works 24/7—but still needs guidance and quality information to succeed.

Prompting and configuration

How AISA is prompted and instructed plays a major role in its performance. Prompts should always take into account:

That customer questions can be vague or unexpected
That missing information may exist
That clarity and consistency reduce errors

Strong prompts + clean data = strong AI performance.

The bottom line

AISA is designed to make your work easier, not harder. It excels at speed, and pattern recognition—but it relies on accurate inputs and human awareness.

When you understand its strengths and limitations, AISA becomes a powerful partner that helps you:

Respond faster
Stay organized
Book more appointments
Deliver a better customer experience

A successful relationship with AI starts with understanding—and that’s exactly what sets great teams apart.